LaserLyte Trainer Trigger Tyme for a First Tyme Shooter

It was a sunny Saturday morning in mid-August and my Father and I were at a local shooting range. My Dad had not shot a firearm in decades; it would be my first time. I had just accepted a job with Laura Burgess Marketing and figured I should know a little about the industry I was working in before I started. Fast forward four hours and we left the range with NRA FIRST Steps Pistol course certificates and paper plate targets marked with three-inch groupings to prove it. After that morning, I knew I wanted to own a gun.

However, as a young adult who works remotely, I still live with my parents. Part of that arrangement is not having a gun in the house. It’s not that my parents are against guns, they’re just not the type of people to own them.

A couple months go by and while my list of potential first purchases has grown, I remain at home with my parents. I’m eager to train and practice shooting, but I don’t own a gun. That’s when I remember a client we work with who has the perfect solution for beginners like me. Enter, LaserLyte®.

A leader in laser technology for more than 25 years, LaserLyte® is headed by the father-son team of Larry and Aaron Moore and manufactures laser sights for firearms, as well as innovative training guns and interactive targets. I contact Aaron, explaining my newly found passion and unique situation, and he gratefully agrees to send me product for testing and evaluation.

A week later a box arrives at my doorstep with the total training package, including compact and full size Trainer Trigger Tyme® Laser pistols, Laser Trainer Target, two Reaction Tyme® Targets and three Trainer Target Plinking Cans. I hardly know where to begin.

Upon unboxing, the first thing you’ll notice about LaserLyte® products is their simplicity. Besides a few batteries (which are included), there’s little to no assembly required and the targets can either be stood on a flat surface or hung on a wall by way of push pins or nails. The blue Trainer Trigger Tyme® Laser pistols have built-in lasers with vertical and horizontal adjustments and while lightweight, do a good job mimicking the actual size and feel of a real handgun from the grip to the trigger pull.

I decide to hang both the Laser Trainer Target and Reaction Tyme® Targets on my bedroom wall with the Trainer Target Plinking Cans on a table nearby and position myself across the room about eight yards away. This is my first time holding, for all intents and purposes, a gun since that August morning at the range, but I quickly remember proper grip, stance and safety principles and take ten shots at each target, scoring multiple bullseye and knocking over each can. I would repeat this dozens of times that night and even get my parents involved. My mom was hesitant at first, but with some coaching and practice, had a gun in her hand and a smile on her face.

Over the course of the past few months, I have repeated this drill daily, practicing accuracy, grouping, speed and trigger control. I’ve also experimented with different locations around the house, from shooting down the hall to up the stairs, as well as various body positions, including standing, kneeling and lying down. I understand I may not be handling and shooting a real gun with real bullets, experiencing real recoil in real situations, but I know my training has made me a better, more confident and safer shooter that will pay off when I inevitably make my first purchase.

LaserLyte® develops products that provide a safe, affordable and enjoyable solution to firearms training for shooters of all ages and experience levels. Whether you’re a first time shooter, like myself, a parent interested in teaching your child about guns, or a long-time gun owner looking for more time behind the trigger, LaserLyte® can be for you, and their line of sights, trainers and kits are only expanding.

For more information about LaserLyte® and their products, please visit laserlyte.com.

LaserLyte, an American, Family-Built Success Story

LaserLyte® is a brand synonymous with leading-edge firearms laser systems.

Aaron and Larry Moore of LaserLyte

Founded twenty-seven years ago by Larry Moore, a firearms enthusiast and entrepreneur, LaserLyte has grown significantly in the last several years. Although, Larry is credited for starting the company, building a solid brand and exception products and forming long-term relationships within their sales channel, it wasn’t until the younger Moore entered the picture that the LaserLyte brand took off into unchartered waters.

Aaron Moore is LaserLyte’s Vice President of Sales and Marketing for the company. Aaron did not grow up thinking that he would necessarily become part of his father’s company. Instead, Aaron’s educational course took him to earn degrees and certificates in Mechanical Engineering, International Business, Japanese and Middle Eastern Studies at five universities in three countries. During his college years, Aaron worked within LaseLyte’s sales department while completing his MBA in International Studies. It was during this time that the elder Moore had the opportunity to watch his progeny take on challenges and succeed. Larry offered his son a place in the company where Aaron’s experience would grow and his talents soar.

Unlike so many of the other firearms laser companies that move between audiences, from law enforcement to personal defense, to beginner shooters to hunters, LaserLyte’s main focus has been as sharp as one of its own lasers: the average firearms owner. With Larry designing innovative laser systems for a wide variety of firearms and Aaron renewing old friendships within the sales channel, as well as developing new relationships with other manufacturers, LaserLyte was about to make laser innovation look like child’s play.

LaserLyte’s firearms laser systems are developed with the gun manufacturers’ engineers and product managers to create lasers that not only fit flawlessly, but offer the features and price point that exceeds what the competition offers. Gun companies, in turn, offer their customers unique packages consisting of their most popular firearms fitted with a LaserLyte laser system specific to that model and audience. It’s a win-win situation for everyone; LaserLyte wins by producing gun lasers that fit and function seamlessly on a given model and the gun manufacturer wins by offering value-added models with LaserLyte lasers, and the customer wins either way!

Besides his sales and marketing responsibilities, Aaron has spearheaded some of the most talked-about products ever produced by LaserLyte. One of the most unusual was the pistol bayonet. This unique item designed to fit on a pistol’s integral rail was developed in conjunction with KABAR knives and may have elicited a few WTF’s but became a huge success for the company, both in extending the brand and in sales.

With the increase in personal protection and training, LaserLyte took their gun lasers one step further and created a variety of compact, laser responsive target systems for customers to safely practice aim, establish muscle memory or just plain have fun, anywhere. With the advent of their Trigger Tyme training blue guns that have the heft and trigger pull of a real gun but cannot accept ammunition, training kits quickly flew off the shelves and into thousands of homes. Law Enforcement officers have also embraced the portability and affordability of LaserLyte’s many laser training kits. But as serious as firearms training can be, LaserLyte still likes to add the fun element. Their laser plinking can set was a modern take on the classic pistol firing drill with empty cans. But unlike using real cans, the laser plinking can set can be used by young and old and at home, office or anywhere out of bright sunlight.

The future of laser technology as seen by LaserLyte is bright green. LaserLyte anticipates having new, smaller green lasers in similar configurations to their current red gun lasers. The challenge they face is within the battery. Battery development is behind in producing more powerful batteries in smaller packages. Aaron also sees a growing trend in laser accessorizing for the younger gun owner market. The younger set accessorizes to differentiate their personal firearm from their parent’s generation or the guy beside them on the firing range. Aaron and Larry Moore are already deep into developing the next generation of serious laser training systems and seriously fun laser accessories.

LaserLyte® Honors Police of Cottonwood, Arizona with Bronze Sponsorship of Law Enforcement Heroes Statue

LaserLyte® showed support for their local and national law enforcement officers through a $10,000 Bronze sponsorship for a Law Enforcement Heroes statue to be erected at the Cottonwood, Arizona Police Department. The statue was unveiled during the 2014 Police Week activities which take place across the county. Statue funds are raised locally through businesses and private donations. The Law Enforcement Heroes statue represents all officers who have served the public and for those that have paid the ultimate sacrifice.

(L-R) Larry Moore, President of LaserLyte, Cottonwood AZ PD Chief Jody Fanning, Aaron Moore, VP of Sales & Marketing LaserLyte

“Most family members of fallen officers cannot always travel across the country to Washington DC to participate in the Police Week activities,” said Chief Jody Fanning of the Cottonwood PD. “We hope our monument here in Cottonwood, which will represent all fallen officers, will give those family members a chance to reflect on the sacrifices made by their loved ones.”

The Cottonwood AZ PD statue depicts an Arizona officer holding a folded flag in respectful reflection while looking over the Cottonwood community. The lifelike statue also features a patented LaserLyte® laser rear sight on his duty pistol.

“It is our privilege to give back to our community and especially to the Cottonwood Police Department. They put their lives on the line every day for us and this is the least we can do to show our appreciation,” commented Aaron Moore, Vice President of LaserLyte®.

Since 1988, LaserLyte® has been designing, manufacturing and marketing personal laser systems for hunters, sport shooters, personal defense and law enforcement. LaserLyte’s exponential growth over the past few years has led the company to expand their facility and continue to hire local talent.

LaserLyte® Partners with NSSF’s First Shots® Program

LaserLyte®, innovators in firearms laser technologies, has donated more than $20,000 of retail product to the National Shooting Sports Foundation’s First Shots® program, including the company’s Trigger Tyme™ Pistols, Laser Training Targets and Training Lasers.

LaserLyte® is operated by the father-and-son team of Larry and Aaron Moore, both avid target shooters and hunters. The company is known for many firearm laser products, including its Trigger Tyme™ Training Pistol, Laser Trainers and Interactive Targets. The new Bullseye Training Kit includes all the products mentioned above in the TLB-BEK.  This kit will provide important and fun training equipment for both newcomers and experienced target shooters. This new system is in honor of the NSSF’s First Shots® program and a logical next step in the evolution of LaserLyte® training systems.

“It is our honor and privilege to participate in such a vital program for new shooters,” Aaron Moore, VP of Sales and Marketing for LaserLyte® commented. “Our products, with the support of the First Shots program, will introduce thousands of new shooters to our industry.”

Operated by NSSF member host ranges, First Shots® provides an introduction to target shooting for newcomers and also offers a Second Round component to provide novices with the next step in their introduction to the shooting sports and firearms safety.

“This generous donation of laser training equipment from LaserLyte® is a perfect fit for First Shots® and will help participants learn about safe gun handling, trigger pull, target acquisition and other shooting skills,” said Tisma Juett, manager of the First Shots® program.

LaserLyte® product packages will be made available to ranges that host First Shots® Second Round events, specifically to help participants learn how to safely draw from a holster and use proper trigger control to put shots on target prior to supervised live-fire exercises.

Learn more about LaserLyte® at its website and about First Shots® at www.firstshots.org.

LaserLyte® Brings Home the Excellence in Optics in Manufacturing Award from the 2013 NASGW Expo & 40th Annual Meeting

LaserLyte®, innovators in firearms laser technologies, received the distinguished NASGW Industry Award for Excellence in Optics Manufacturing at the 2013 National Association of Sporting Goods Wholesalers Expo & 40^th Annual Meeting, held in Grapevine, Texas October 29^th through November 1^st, 2013. At the annual expo and meeting, wholesaler members award the top manufactures in optics, accessories, ammunition and firearms who best demonstrate a commitment to the two-step distribution process and provide an outstanding value and service. Wholesaler members evaluate on four key criteria that includes: distribution policy, marketing, sales and promotion; logistics and operations; and NASGW and industry support.

LaserLyte continues to push the envelope in firearms laser technology with innovative products that are the smallest, most efficient firearms lasers for handguns, rifles and shotguns on the market today. New advancements in laser training systems from LaserLyte have introduced thousands of new shooters to the sport as well as honed avid shooters’ skill sets.

“LaserLyte is very proud to accept this award from our wholesale customers,” Aaron Moore, Vice President of Sales and Marketing for LaserLyte said. “We strive to offer the most innovative laser training and firearms systems to our customers. Our commitment to our wholesale customers and the industry is constantly evolving from exclusive distributor offerings to supporting our 2^nd Amendment rights and growing participation in the shooting sports.”

LASERLYTE® SPONSORS GUNS & AMMO TV FOR 2013

LaserLyte® Partners with Three Time Sportsman Choice Award Winner for “Best Shoot / Gun Show”

 Guns & Ammo TV

 

LaserLyte®, innovators of firearms laser technology, has signed on to become a 2013 Sponsor for Guns & Ammo TV. LaserLyte will be the official laser sponsor of the show for the upcoming year and the exclusive laser sponsor during Q3 and Q4 of 2013.

Guns & Ammo TV, currently in its 10^th year on the air, is available to over 32 million network households.  The show has recently been reloaded with four new and creative segments: Tactics of the Green Berets, Direct Fire, Personal Defense and ARs…On Target. Guns & Ammo TV is hosted by veteran Craig Boddington and his new co-host, Kyle Lamb, a former U.S. Special Forces operator / soldier.

“LaserLyte is very proud to support Guns & Ammo TV in their ongoing efforts to provide educational reviews of tactical and sporting firearms, ammo, optics, accessories and training techniques to the American citizen,” Aaron Moore, VP of LaserLyte commented.

For more information, visit www.laserlyte.com and check us out on Facebook.

LaserLyte® Joins the Armed Citizen Alliance (ACA) as a Founding Partner

LaserLyte® is Committed with ACA in a United Goal of Achieving Readily Available Personal and Home Defense Training and Tools for all American Citizens

LaserLyte®, innovators of firearms laser technology has joined the ranks of the industry’s most prestigious companies in becoming a Founding Partner with the Armed Citizen Alliance (ACA).

For 25-years, LaserLyte has been developing and producing firearms laser systems to build firearms skills and confidence for new and seasoned shooters. As the concealed carry market increased, LaserLyte lead the industry in producing some of the smallest and lightest firearms lasers in the world for the smallest and most popular concealed carry pistols. LaserLyte also leads the industry with innovative, interactive laser training target systems for the home or range with the belief that a prepared citizen is a trained citizen.

The ACA is a non-profit corporation founded to provide ordinary citizens an avenue to practice, train and become familiar with the use of concealed carry handguns and other personal defense firearms in an organized, recreational context that simulates real-world situations. The ACA has two core missions: first, to provide their community and industry with an organization that will act as their “first-contact” point for practice and familiarization, and second, to offer a comfortable and welcoming program to bring new and inexperienced firearms owners in and help them gain confidence and familiarity with their personal and home defense firearm while having fun.

“LaserLyte actively supports our Second Amendment rights and is proud to partner with ACA,” Aaron Moore, VP of Sales and Marketing for LaserLyte commented. “ACA and LaserLyte share a common passion and we look forward to working with them in their commitment to providing information and safe and structured training and recreation opportunities for firearms owners.”

For more information, visit www.laserlyte.com and check us out on Facebook.

About LaserLyte®:

LaserLyte®, the leader in laser technology for over 25 years. Our mission is to heighten the experience of shooting.  For additional information about LaserLyte®, visit http://www.laserlyte.com. Keep up to date with LaserLyte on Facebook or Twitter. Visit the LaserLyte® YouTube page for all the LaserLyte action.

About Armed Citizen Alliance (ACA):

The Armed Citizen Alliance is a not-for-profit corporation chartered in the State of Illinois.  That is by deliberate choice, to demonstrate that even in the only state without concealed-carry legislation, American citizens still have the Right to Bear Arms.

The primary institutional purpose of the ACA is to provide a national context for citizen practice and preparedness with concealed carry handguns and other personal defense and home defense firearms, and the production of the annual National Armed Citizen Challenge event (NAC2).  It is governed by officers elected by its corporate Board of Directors.  An Advisory Council of representatives from the firearms industry, other shooting sports organizations, and law-enforcement officers assists ACA Officers and Directors in making policy.  All ACA dues revenues, sponsor contributions, and event proceeds go entirely to ACA administrative costs and ACA program production costs.  ACA has no paid employees.  All ACA Officers and Directors are volunteers. www.armedcitizenalliance.com

LaserLyte® Laser Bore Sight Systems Still Lead the Way in Advanced Laser Technology 25 Years Later

LaserLyte® Founder, Larry Moore, revolutionized bore alignment with

the first laser bore alignment kit

LaserLyte®, innovators of firearms laser technology, celebrates 25 years of laser innovation from the invention of the first laser bore sighting system to the latest LaserLyte® cartridge laser bore tools. LaserLyte® founder, Larry Moore started back in 1987 with a small company later known as Tac Star Industries, Inc. Under the Tac Star banner, Moore sold gun accessories and designed and produced new products, including the first “laser bore sighter” on the market.

LaserLyte First Bore Sight Alignment kit

Ever the “inventor”, Larry took the latest in laser technology and combined his new passion with the time consuming and expensive task of bore sight alignment. The annual tradition of many hunters and long range shooters was about to be put on its head. Instead of spen

ding the day at a range slowly adjusting a rifle’s point of aim and accuracy, one shot and one adjustment at a time, the new system; the BAK Bore Alignment Kit, adapted from a 1st generation sound activated laser trainer that fit in the end of the barrel. The innovative laser system allowed the user to quickly align the bore without wasting ammunition or targets. The added benefit was that the laser alignment system was less expensive than a day spent at the range and the ammunition usually required to boresight a scope. The kit was approximately $50 and in the first year, LaserLyte® sold about 1,000 units.

It took a few years for the laser concept to really catch on, but once it did, there was no looking back. Lasers had become a viable tool in the firearms industry. Several years later, Larry merged with Lyte Optronics and the LaserLyte® that we all know of today was born. Aaron Moore soon joined his father and brought more than new, young blood to the company.

Aaron and Larry Moore of LaserLyte

With Aaron’s expertise in international business, marketing and sales, the company was continually expanding the laser product line and engaging a whole new generation of target shooters and concealed carry citizens.

The LaserLyte® family of bore sights continues to grow, offering customers a variety of options including the Mini Laser Bore Sight MBS-1, a patented, sleek, high-precision red laser module that fits any .22 to .50 caliber firearm (with a 3-inch barrel required) and zeroes in the scope or iron sights to within 3 to 4-inches of the bullseye at up to 100-yards in about 3 shots. For smaller caliber firearms, the LaserLyte® Mini Laser Bore Sight MBS-1722 works with any firearm from .17 to .22 including the popular .17 HMR caliber round. The MBS Accessory Pack MBS-Pak combines all the tools into one polymer case for sighting in any firearm; handgun, rifle and shotgun. The MBS-Pak includes a scope/gun leveler, 12 393-batteries, 12-20 gauge shotgun adapter, a .51-.75 caliber bore adapter, a .22-.50 caliber tool kit and a daylight target.

LaserLyte® also developed the ingenious cartridge bore tool that allows the user to slide the laser bore tool inside the firearm chamber and when the bolt is closed the laser automatically activates. The cartridge bore tools include the LAS-17H, .17 HRM cartridge bore tool, and the Kryptonyte .50 BMG cartridge bore took (K-50) that utilizes an exclusive daylight visible green laser; 100 times more visible to the human eye than traditional red lasers. All of LaserLyte’s laser bore sight systems were conceived to save the user money, time and ammunition and that philosophy has not changed over a quarter of a century.

Twenty-five years and LaserLyte® continues to grow. With a new, larger facility, more R&D, the dedicated team will continue to lead LaserLyte® into the next 25-years of laser possibilities.

For more information, visit www.laserlyte.com and check us out on Facebook or Twitter. Visit the LaserLyte® YouTube page for all the LaserLyte action.

LASERLYTE® OFFERS A NEW 3-YEAR WARRANTY ON ALL LASERLYTE® PRODUCTS

New Warranty Covers all LaserLyte^® Products Sold New in the Past Three Years

LaserLyte® has made effective immediately a new 3-year warranty for all products sold new, including those products sold new for the past  three years. The father and son owned and operated company designs and assemble all LaserLyte^®American-made laser products in their home state of Arizona.

Larry and Aaron Moore of LaserLyte

“LaserLyte felt that we owed this to our very loyal customer-base that have been supporting us for over 25-years,” Aaron Moore, Vice President of LaserLyte^® explained. “Plus, with our advanced electronics and designs, there was no reason to offer anything shorter than a 3-year warranty.”

LaseLyte^® has the most technologically advanced lasers that include user programmable modes of constant-on and pulse modes in most LaserLyte^® lasers. An auto-off feature incorporated in most lasers automatically turns the laser off after six minutes to prevent battery drain.

LaserLyte^® will repair or replace any laser model purchased new, including models purchased new in the past three years.  Any replacements will be the most current model laser. LaserLyte’s new, no-hassle 3-year warranty is just another way LaserLyte^® thanks their loyal customers. For repairs or product questions, call 928-649-3201 to speak with a LaserLyte® customer representative.

 

 

LASERLYTE® SPONSORS THE 6TH ANNUAL WOMEN’S LEADERSHIP LUNCHEON TO BE HELD AT THE 2012 NRA ANNUAL MEETINGS & EXHIBITS

LaserLyte^® will serve as the Premier Sponsor for the upcoming 2012 NRA’s Sixth Annual Women’s Leadership Luncheon held during the annual NRA Meetings and Exhibits in St. Louis, Missouri. This year, the luncheon is to be held Friday, April 13^th at the Four Seasons Hotel and will be hosted by Susan LaPierre and Suzie Brewster. The luncheon incorporates live and silent auctions, distinguished speakers, open discussion and recognition of key donors, volunteers and new Women’s Leadership Council appointments.

“LaserLyte is committed to defending our Second Amendment rights,” Aaron Moore, VP of LaserLyte commented. “The Women’s Leadership Forum is just one way LaserLyte continues to put our money where our passion lies. LaserLyte is all about supporting men AND women in their Second Amendment rights, protecting themselves and their homes, and just plain enjoying the shooting sports.”